Client | WestBeach Restaurant

Since opening in 1999, Bournemouth’s WestBeach Restaurant has received countless awards and rave reviews for its stunning contemporary cuisine and seafood specialities. Closely involved from the outset, Perception designed the restaurant’s logo - inspired, of all things, by a piece of jewellery in a Stockholm street market.

With a philosophy of serving great food that doesn’t take itself too seriously - and leavened by playful touches such as specially commissioned cartoons - the restaurant’s branding and advertising have evolved subtly over the intervening years. Throughout, the iconic “WB” fish logo has remained an ever-present point of reference and stylistic touchstone.