Logo | Pragmatic Leadership

Pragmatic Leadership is about “bringing together the practical tools of management with the behavioural skills of leadership, developing great leaders who drive progress in organisations”. The Fife-based management training consultancy approached Perception to design their corporate identity, briefing an initial concept of a triangular device divided into colour bands to convey the four key pillars of their philosophy: Leading Strategy, Leading Change, Leading Others and Foundations of Leadership. Working from this starting point, Perception developed a logo comprised of four multi-faceted elements, reflecting the consultancy’s all-encompassing approach to leadership strategy, creating a clean, simple and memorable corporate identity.

“I first worked with Tim when I was at Vets Now and he was my immediate 'go to' when I started my own consultancy. I needed to develop my brand logo and wanted a fresh, clean image that could be used across a variety of settings. Working with Tim is always a joy; intuitive, responsive and collaborative - he grasps concepts very quickly and always comes up with the goods. I highly recommend Tim and Perception’s services to anyone.”

Fiona Dewar, Founder, Pragmatic Leadership