Client | Chez Fred
Perception’s longest standing client, Westbourne’s Chez Fred enjoys legendary status in the UK fish and chip industry. The multi award-winning restaurant and takeaway has become synonymous with the cartoon-based brand style, utilised across print advertising, menus, leaflets and posters. Born from an idea that came up at the very first client meeting back in 1990, the cartoons have stood the test of time, an unchanging constant as the over-arching brand style has evolved.
Chez Fred’s restaurant menu, featuring the enduringly effective fish cartoons
Over the years, a successful working partnership has encompassed everything from packaging, radio commercials and copywriting to art direction with the client’s web agency and design support through an extensive rebuild and refit in 2015.
Full page advert in Bournemouth Tourism visitor guide publication
“Ocean Heroes” children’s activity pack, containing puzzles and games designed to educate and inspire Chez Fred’s younger visitors about marine ecology issues
Chez Fred’s values roundel device supports the brand proposition on everything from packaging and signage to staff uniforms
As part of the 2015 refit, a welcome message was copywritten, artworked and glazed into the reception area tiling